With the market increasingly dynamic and competitive, monitoring all processes related to a company with excellence can be a great challenge for any manager. In the midst of the technological age, a management software of sales it becomes one of the indispensable resources for the management routine of a company to be conducted in a cohesive and effective way.
After all, it is a fundamental sector for any company, since the sales process is the moment in which the finals of the commercial relationship between customer and brand are defined.
For this reason, we at ZapSign have prepared this exclusive content, explaining everything about sales management software.
Throughout the article, you will be able to check out valuable information about what a sales management software is; the main advantages of implementing it in your company; and what types are available on the market.
So stay with us and happy reading!
After all, what is sales management software?
Sales software is a digital tool that has the ability to effectively generate leads, prospects and sales in your business administration.. Its functions help to avoid errors, in addition to detecting solutions that help to improve management altogether for better results.
Therefore, it is correct to say that a sales software is an instrument of vital importance to guarantee the perfect progress of all phases of the sale of products and services of a business.
By storing data, managing leads and centrally organizing the company's customer records, the platform provides the sales team with control, autonomy and easy access to the organization's contacts, optimizing service in a strategic way and leading potential customers to make decisions. favorable to the interests of the brand.
Therefore, a good sales management software works towards optimizing and improving the quality of the service and sales process, in addition to pointing to a significant improvement in the organization's internal communication, since its system integrates the most diverse functionalities and favors the company's strategic planning, as well as the execution of established tasks.
This is possible by obtaining better control over the defined deadlines, in addition to agility and objectivity when storing, accessing and forwarding messages.
However, a sales management software can represent numerous benefits to your business.
The importance of sales management software
A sales software proposes to compute the sales and negotiation processes of a company, in order to promote, in an automated way, a complete analysis of data, metrics and determining factors for the correction of failures and the expansion of results.
By creating a complete and accessible database, both the work of the sales sector and the marketing sector are facilitated, since the correct indicators favor the best ideas and the most assertive approaches, so that strategies and service assume a personalized, practical and optimized character.
With this, the manager's control over the business increases, as the management of data about the company's activities, customer history and the market context as a whole becomes more effective.
Therefore, it is notable that the use of sales management software represents an essential practice for good performance with regard not only to sales, but also to important elements of the company's administrative routine, such as inventory, accounting, human resources, and all others.
Nor can it be ignored that commercial management carried out through software significantly minimizes the incidence of errors – it is not uncommon, even today, that several companies still carry out their management manually.
The competent use of sales management software meets the need to remedy this problem and avoid further damages and losses to the company.
Finally, this type of solution also proves to be beneficial for the point of sale itself, since many systems of this type are integrated with ERP systems, so that all processes are condensed into the same database.
After all, it is undeniable that, by integrating and automating data and processes, a much more precise and effective business management is obtained than the old and now outdated strictly analog methods.
The practicality of using this type of system is evident, since its access is made possible both by computer and mobile devices, such as tablets and smartphones.
Therefore, it is evident that the use of sales management software is a fundamental element for any company, delivering numerous benefits, such as:
- more efficiency in processes;
- time and operational cost savings;
- security against fraud and logistical errors;
- greater productivity;
- optimization in information management;
- better financial control;
- better guidance in decision making.
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The 11 most popular sales management software on the market
Between paid options and Returns, there is a plethora of sales management software available in the market. Below, we list the 11 most popular ones, so you can choose the one that you think is most suitable for your business:
1 Salesforce
O Salesforce is certainly the most popular sales management software. As the first tool to be developed for this purpose, Salesforce currently serves more than 100.000 companies, which corresponds to about 15% of the world market.
Its numerous features allow you to find the best leads, in addition to promoting agile communication with customers. Not to mention that its range of options via mobile device stands out as the largest on the market.
Salesforce is paid but offers a 30-day trial.
2. RD Station CRM
Market leader in Brazil, the RD Station CRM offers a free plan and a paid plan. In the free option, you can analyze your sales funnel, send emails, save data and issue reports.
The paid version delivers other features, such as an integrated virtual phone and an exclusive WhatsApp integration platform.
3.SugarCRM
Extremely intuitive, and with a remarkable quality support service, the SugarCRM is an excellent choice of sales management software, especially for those who are still unfamiliar with this type of platform.
4. Agendor
O Agendor is a 100% national sales management software, and an excellent consumer profile management and analysis tool.
5.Insightly
In addition to the integration with other platforms, one of the great differentials of Insightly is in its free version, which allows the company to work with up to 2.500 customers.
In this way, the tool presents itself as one of the best suited for small businesses and liberal professionals. However, it is also possible to purchase a paid version of Insightly.
6. Blooms
O Plomes is a complete management and commercial operation platform, full of integrations with ERPs and its own features. A fantastic tool to carry out budgets, sales, calls, reports and many other operational actions. It also has solid CRM, workflow and CPQ resources.
7. Pipe drive
One of the most outstanding options on the market, the Pipedrive is advantageous for companies of all sizes, due to the flexibility of the prices of its packages – including a free version.
Through Pipedrive, it is possible to separately monitor the different stages of each sales process. The tool also has a robust hosting and backup infrastructure.
8. Zoho
This Indian software has been a reference in the market for almost 20 years. Easy to use and cost-effective, the Zoho delivers a complete and efficient experience for managing the sales cycle, organizing documents and integrating with email applications.
The tool gives you access to reports with important information and you can integrate the application with Outlook, send emails and have all your documents organized.
9. Hubspot Sales
An excellent choice of e-commerce tool, the Hubspot Sales does not require coding skills, due to its intelligent operation, and aimed at quick solutions and focused on improved automations.
Reminders and notifications abound, making it easy to follow all internal processes, as well as every step of the customer's sales process.
Of course, Hubspot also offers good features regarding reporting, contact management and integration with Outlook and GMail.
The tool is available in both 3 versions: trial, free, and paid.
10. Spring Global
Especially suitable for consumer goods companies, this tool offers excellent solutions for optimizing sales processes and providing feedback on investment.
As it is, within the consumer goods sector, one of the few options to support 2-byte characters, it allows its use in different languages, currencies and tax systems, which greatly facilitates international operations.
It also stands out for being available for both iOS and Android, being accessible from almost any device and being integrated with ERPs and CRMs.
11. Customer CRM
O clientel is a CRM system which consists of managing the portfolio of active and inactive clients, prospects and focus on the follow-up of proposals.
Ideal companies that make consultative, technical and relational sales as service providers, small and medium-sized industries that want to professionalize their commercial management.
Now that you're ready to choose your sales management software, how about we talk about document management? Check out an article we prepared on the subject here!
