Just like starting a business of any kind, start one e-commerce from scratch It may seem scary at first. However, if you are a courageous entrepreneur and want to embrace this great market scenario, in which the digital sector is growing faster than ever, know that sell your products online can be very viable.
So, depending on your goals, it can make a lot of sense to start an online store today. After all, without the need for a physical establishment, e-commerce offers more flexibility and opportunity for many retailers, such as the fact of staying open 24 hours a day and seven days a week.
So, do you want to know how to start an e-commerce from scratch in a few steps? Keep reading this article because we will explain everything to you. Come with us!
1. Find your niche market
First of all, it is essential that you find your niche market. After all, it is through it that you will understand the area of operation of your virtual store. So, from there, you can define several other steps, such as business promotion strategies, among others.
👉 Learn more: What to sell online.
2. Define the products you will sell
Once you manage to define what your niche market is, you can discover many other things about your business. For example, what are the products that will be marketed, what will be the target audience and the prices of the items.
In this sense, it is important to set aside a special time with your team so that the product pricing be in line with market values. That's because nobody deserves to sell products far below the competition's table, right?
3. Choose your company name
The process of defining the company name can come before the idea of creating an e-commerce from scratch or it can be the last step. The point is: it is one of the most important phases when designing a virtual store, so you have to be careful not to make a mistake.
A tip, for example, is to count on the help of a name generator. These tools can be very useful in times when we are out of ideas, as they offer us insights that can help us even when create a logo for the business.
In the same vein, if this process is also difficult, there are logo creators available on the internet that do this work for uninspired entrepreneurs.
4. Take an e-commerce course
A fundamental step in starting an e-commerce from scratch is specialize in the area. Of course, you don't have to be a reference when it comes to the virtual store, but it's important to understand a little about the subject for your business to thrive.
In this context, there are some courses available online that teach the basics for shopkeepers beginners. For example, how to register products in my e-commerce? Or, how do I redeem the value of my first online sale?
In general, it is important to understand that all doubts are valid and these courses answer the main questions of shopkeepers so that the process of creating an e-commerce becomes even easier and more intuitive.
So, take a look below at some courses that can be very useful on your walk:
👉 Online store course (first steps)
5. Choose an e-commerce platform
Everything understood about the process of starting an e-commerce from scratch? Now is the time to choose a platform to host your online store. There are several available on the market, so the ideal thing is that you do a research with your team and compare prices and features.
Also, remember to analyze whether the chosen platform has a support team. This can be very useful at the beginning of your partnership, after all, you may have some doubts, so having the support of prepared professionals can make a difference.
6. Define the layout of your online store
Chosen e-commerce platform? The time has come to define what the layout of your virtual store will be. If you already have a specific logo, ideally, yours color palette is in line with the colors of the logo. But if you want to innovate, no problem — just be careful that the colors don't clash too much with the store's design.
7. Track competitors
Finally, to start an e-commerce that is successful in the long term, it is essential that you make a frequent monitoring of the competition. This is important because it will help you understand what trends retailers in the same segment as yours are following, for example.
In addition, it is important that you keep track of competitors' prices and promotions in order to create a competitive differential for your business. Of course, you won't be obsessed with the competitor's business, but you will create a parameter between your business and theirs so that your customers have more advantages.
All understood about how to start an e-commerce from scratch?
We hope that this content has managed to provide an overview of how to start an e-commerce from scratch.
As we have seen throughout the article, creating an online store has never been so easy (and necessary) in a scenario where the digital medium is experiencing exponential growth. So, if you are considering entering this market, our advice is that you embrace this idea!
Finally, we hope you were inspired by our tips and that the process of creating an e-commerce becomes easier. We wish you good luck and good sales!
