The concept of strategic management of companies has been increasingly disseminated by the business world. The processes of business management that embrace these practices have, notoriously, reached levels of optimization and constant evolution.
Throughout this article, we will clarify everything you need to know about the topic, from the definition of the process, through the phases of its framework (diagnosis, formulation, implementation and monitoring), main tools and valuable tips on how to apply these practices. in your venture.
What is strategic business management?
Strategic management of companies brings together practices used by managers aimed at the growth and strengthening of the corporation.
The business management processes that embrace these resources have been achieving levels of optimization and constant evolution, to the point of reaching the goals and objectives of the strategic actions that are part of the areas of the organizational structure.
When planning, implementing and measuring actions according to the observation of the relationship between the company and the environment in which it operates, transformations begin to be seen, in addition to adversities and changes or new trends.
Thus, the company starts to walk towards the conquest of a competitive advantage and a favorable positioning in the market, while keeping its culture preserved.
Likewise, strategic management also consists of transforming a business idea into real value for all stakeholders. stakeholders, based on a well-designed action plan.
Thus, strategic management of companies consists of a series of practices and goals outlined by the main managers of a business, considering both the internal and external environment of the company.
Here, executives determine the main objectives, deadlines and methods for achieving these objectives, in addition to the application of the necessary resources to do so. Through strategic management, all business processes are managed in such a way as to optimize their effectiveness and cohesion with the objectives set.
Everything must be conducted in accordance with a strategic plan that takes into account important aspects such as competition, financial resources, human capital, threats, opportunities and internal and external context changes.
Over the last few decades, this has been one of the most recurrent themes within the corporate environment. And, although large companies are already used to carrying out strategic management work, many still neglect these practices.
It is worth noting that, regardless of the management model or the size of the company, good strategic management actions constitute, in the current context, valuable elements for the development of any enterprise - including, for small business, which, with strategic planning, can significantly leverage their growth, despite low budgets.
It is also interesting to point out that there is a subtle difference between strategic management and strategic planning. While the first aims to promote practices in favor of success of the enterprise, the second is the consolidation of the first, operating in order to put it into practice.
Therefore, for the processes to occur fully, it is extremely necessary to harmonize both.
How is the strategic management of companies in practice?
As a rule, a business organization It is made up of a set of sectors that operate in favor of meeting specific goals established by strategic planning.
For all this work to take place in a cohesive and effective manner, and considering the importance of each of them, it is essential that all departments work in a perfectly integrated manner.
Good strategic management understands the company as a large organism in which each department is like an organ., whose particularities and importance must be equally observed, so that the efforts of all are moved in the same direction.
Therefore, it is not about an individualistic approach to each area, but about understanding all of them as complementary, without losing the vision of the business as a whole. To this end, management actions are implemented to gather information that serve as a basis for making important decisions.
In this sense, it is essential that there is efficient communication, which conveys the company's strategy and engages employees, generating commitment and productivity.
It is also worth emphasizing the importance of technology within management processes. The entire market is operating in an increasingly automated and intelligent way, and your company needs to strive to keep up with this trend.
This care is essential for a good administration of each area of your business. For example, a marketing management equipped with commercial intelligence promotes speed and practicality in contacting customers, increasing sales and team productivity. On the other hand, the administrative and financial departments, by making use of good automation resources, avoid unnecessary rework and bureaucracy.
There are numerous integrated management software that can help you with this process. Remember that technology can, and should, be a great ally in the conduct of any business.
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Stages of the strategic management process of companies
Basically, the framework of good strategic management consists of a few phases, according to the PDCA cycle concept (Plan, Do, Check and Act). Are they:
Diagnosis
This first step aims to collect data about the real situation of the business, continuously mapping external factors and their influence on the company.
In addition, the diagnosis stage also involves a survey of internal factors, in order to assess and improve the competencies, advantages and disadvantages presented by the organization. In this sense, tools such as the SWOT Analysis are of vital importance to optimize the work.
Nothing should escape this phase:
- the strategic guidelines;
- the capacity of the team;
- financial planning;
- company strengths and weaknesses;
- competitive features.
Formulation
This is the time to gather all the conclusions drawn in the previous step and prepare the company's action plan in order to achieve the stipulated objectives.
For this, there are a series of possible paths, according to the particularities of each business. Regardless of how the formulation phase is conducted, an action plan is essential that serves as a basis for managing time and activities, considering:
- general and specific objectives;
- budgets;
- deadlines;
- people responsible for each planned action;
- scratchs;
- emergency plans.
It is also time to delve a little deeper into the results of the previous step, formulating more specific topics such as:
- short goals;
- medium and long term;
- necessary investments;
- billing expectations;
- specific actions in each area;
- consequences of eventual non-compliance with the objectives.
Onboarding
After analyzing, diagnosing and formulating, it's time to finally execute everything that was previously thought out.
To put into practice a large number of actions, without loss of control on the part of managers, it may be necessary to use certain tools, such as BSC (Balanced Scorecard), a method of monitoring metrics defined over the previous phases.
Side Dishes
Finally, it is important that everything that is being carried out goes through a rigorous monitoring process, in order to maintain control over the progress and evolution of all processes.
During the follow-up, problems – as well as their respective causes and solutions – are identified. For this, it is extremely important to carry out a strategy to identify key indicators, also known as KPIs (Key Performance Indicators).
Tools for strategic business management
As important as knowing each step of the process of a strategic management of excellence is knowing the best tools to execute them. As already mentioned, there are numerous strategic ways to model an organization's processes, each one more or less suited to the particular needs of a business. Below, we will list the main tools for strategic management of companies:
SWOT Analysis
The SWOT Analysis (or Matrix) is a tool for analyzing the internal and external scopes of a company, considering four key parameters: strengths, weaknesses, opportunities and threats. All strategies are drawn from these four concepts.
Balanced Scorecard
The BSC (Balanced Scorecard) consists of a whole methodology for monitoring indicators that understands that some perspectives, in addition to the financial ones, are necessary for the full monitoring and development of a business. These basic perspectives are: financial; from clients; and internal processes.
Objectives and Key Results
Used by giants such as Google, LinkedIn and Amazon, the OKR (Objectives and Key-results) methodology prioritizes the achievement of short-term goals, flexible rules, objectivity and the active involvement of employees with the process.
PDCA
PDCA is an acronym for Plan, Do, Check, Act. Through the cyclical repetition of these four phases, processes are planned and applied, problems are detected and resolved and results are checked.
automation software
In the XNUMXst century, process automation through specialized software is essential for good strategic planning. These tools provide practicality, optimization and efficiency, in addition to allowing real-time monitoring of everything that happens in the company.
Remembering that, in order to carry out a good job of strategic management of companies, it is essential that your tasks are well organized. Therefore, we have prepared a special content on the subject, which you can check here!
