Since its founding, Espaçolaser has redefined the laser hair removal market through a strategy that adopts cutting-edge technology in several countries.
Based on her knowledge of the company and a chat her representatives had with the ZapSign marketing team, we wrote this success story in honor of her business strategy.
Faced with the pressing need to modernize their document operations, traditionally anchored in manual and physical procedures, several companies see technology as an ally, and Espaçolaser was no different.
The partnership with ZapSign represented a qualitative leap, introducing an agile and secure system of digital signatures, adaptable to the different needs of the company's internal departments.
Thus, Espaçolaser's story illustrates the power of technology as a catalyst for positive changes in organizations. Because, by facing the challenges posed by outdated document processes, the company not only optimized its operations, but also reinforced its commitment to innovation and the constant search for solutions that add value.
Continue reading to find out every detail of this successful story!
What is Espaçolaser?
In 2004 the laser space emerged on the Brazilian scene with an innovative proposal: affordable and high-quality laser hair removal. Then, it not only flourished in the national territory, but also crossed borders, reaching countries such as Argentina, Colombia, Paraguay and Chile.
Since then, more than 5 million people have trusted its services, which have carried out more than 80 million procedures, which reflects the magnitude of its impact.
Part of this success is due to Gentlelase, a technology that redefines laser hair removal, offering a virtually painless and extremely effective service. So the point here is not just about removing hair; but also about promoting well-being and self-confidence.
After a few years, Espaçolaser's growth and expansion led it to open its first store outside Brazil, in 2018. Afterwards, reaching impressive financial milestones, such as 1 billion reais in sales in 2019, showed what is possible when passion and innovation meet.
What were Espaçolaser’s challenges?
One of the biggest challenges, without a doubt, was the implementation of Gentlelase technology. After all, it not only promised virtually painless hair removal, but also required a steep learning curve for the teams.
Therefore, intense training was necessary, with more than 100 hours for each specialist, in order to guarantee such excellence.
Another point was international expansion. Taking the brand beyond Brazilian borders was an audacious move. With each new unit opened, it was like launching a new product on the market, each with its own legal, cultural and operational peculiarities.
Furthermore, the support for Brazilian sport and the commitment to female empowerment also brought challenges in building a solid and respected brand. After all, sponsoring athletes and having a mostly female team are not just actions of marketing, but demonstrations of a genuine commitment to important values.
And by the way…
What marketing strategies were used to overcome these challenges?
Espaçolaser's marketing strategy draws attention for its holistic and innovative approach, especially in light of the challenges mentioned above.
Espaçolaser not only had to ensure that its teams were well trained, but it also needed to efficiently communicate to consumers the benefits of this new practical, fast, and pain-free laser hair removal technology.
Their ability to translate their teams' complex technical training into an understandable and compelling marketing message was nothing short of masterful. This video is proof of that:
International expansion needed to adapt its message to resonate locally while keeping its brand essence consistent. This required a deep understanding of each new market.
Furthermore, these strategies were not limited to traditional marketing. Espaçolaser used the challenges faced as opportunities to innovate its approaches, ensuring its message not only reached but also resonated deeply with its audience.
From this, its members detected another importance: innovating the process for signing their corporate documents.
What was Espaçolaser's document signing scenario like before meeting ZapSign?
Before the partnership with ZapSign, Espaçolaser had a document signing scenario dominated by manual and traditional procedures. In a context where agility and efficiency are of paramount importance, the company's document management faced significant obstacles, mainly in departments such as Human Resources, Legal and IT.
These challenges were not limited only to internal logistics, but extended to an extensive network of company-owned and franchised stores, spread across several countries, in addition to Brazil, which remains the company's main market.
With around 4500 employees under its command, Espaçolaser, which is proud to be a leader in the laser hair removal segment, found itself faced with the pressing need to optimize its internal processes to maintain operational excellence and sustain its accelerated growth.
This need became even more evident with the advent of the pandemic, which forced many companies to rethink their operations and accelerate the means of digital transformation.
The process of document management, until then, was characterized by its slowness and dependence on physical interactions, which not only delayed day-to-day activities, but also put at risk the company's ability to respond in an agile manner to market demands and business opportunities. business.
Documentation for hiring new employees, for example, was a particularly affected area, where each contract required considerable logistical effort to process, from printing to collecting signatures from multiple executives, often located in different cities.
How did Espaçolaser manage to solve its problems with the help of ZapSign?
The partnership with ZapSign represented a qualitative leap, introducing an agile and secure digital signature system, adaptable to the different needs of the company's internal departments.
By replacing the manual process with digital signature, not only has the need for printing, handling and physical transportation of documents been eliminated, but processing time has also been significantly reduced.
This advance allowed Espaçolaser to streamline critical operations, such as hiring new employees and contract management, with a direct impact on operational efficiency and cost reduction.
One of the most notable aspects of this transition was the platform's ability to adapt to the company's specificities. ZapSign offered a flexible solution, capable of integrating with Espaçolaser's existing technological ecosystem, including its interaction with internal management systems. This feature facilitated the implementation and continuous use of the platform, minimizing resistance and accelerating the teams' learning curve.
In addition to operational efficiency, the adoption of digital signatures has brought tangible benefits in terms of security and compliance. With ZapSign, Espaçolaser now has a verification and signature authentication, ensuring the integrity and legal validity of signed documents. This aspect is particularly relevant in a context of increasing regulatory requirements and greater concern about information security.
However, the impact of digital transformation at Espaçolaser went beyond operational and security aspects. The adoption of digital signatures was also reflected in the experience of the company's employees and partners. The simplification of processes and the possibility of signing documents from anywhere, at any time, contributed to greater satisfaction and engagement, in line with the culture of innovation and excellence that characterizes the company.
Therefore, Espaçolaser's success story in implementing digital signature with ZapSign illustrates the power of tech as a catalyst for positive changes in organizations.
By facing the challenges posed by outdated document processes, the company not only optimized its operations, but also reinforced its commitment to innovation and the constant search for solutions that add value to the business.
Espaçolaser statement
This content was produced with the contribution of Rodrigo Onias, CRM & Growth Manager at Espaçolaser, and Jacqueline Carla da Silva, Production Manager at Espaçolaser. who left testimonials regarding the work that the company has done together with ZapSign.
Rodrigo said:
“From my IT point of view, and also a user of the tool, I would recommend ZapSign. We have a dynamic form of interaction with you, that is, when we need some support, negotiations are very quick. This gives us comfort.”
While Jacqueline commented:
“Folders and subfolders make controlling flows much easier. Every time someone signs, I change folders and that makes the job easier.”
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