The new term of the moment is the internet of things (IoT), which despite not being created in 2022, has gained more and more strength within companies due to technological advances and new realities created.
This becomes even more present because the Internet of Things (IoT) applications are very diverse and add several technological benefits to your company.
In this way, with the use of automation and artificial intelligence, for example, there are several possibilities to innovate and make important changes within your business, making it faster and more qualified.
In this article, you will understand the concept of the internet of things (IOT) and how it can be addressed within your company.
Understand how the internet of things works
The Internet of Things is an electronic device that communicates with other company systems through a wireless connection (also known as a wireless connection).
In this way, this device performs the transmission of data, taking into account action towards a digital solution. This occurs on devices that are connected to the internet.
Imagine the following example: there is a sensor inside the company that analyzes the temperature of a machine, in order to cool it when necessary, or even equipment that identifies the radioactive capacity of the place.
Through this technology, the sensor can be inserted in a place that is difficult to access, sending accurate data and monitoring the equipment.
In other words, this is an action that brings security to the company, facilitating communication between machines, alarms or indicators used by management and maintenance teams.
In general, this sensor becomes intelligent and can be used in various business environments, including distribution centers, connecting from the internet to other systems.
The internet of things in practice
Faced with this technological advance, you must be in doubt about how to implement the internet of things in your company. Don't worry, we'll clear that up in the next topics.
This element can be used in:
- sensors;
- cloud computing;
- artificial intelligence;
- machine learning.
Let's understand what each of these points represents?
Understand the elements of the internet of things
In the case of sensors, it was the example mentioned in the topic above. Basically, they are tools that identify inconsistencies and manage to bring information that is useful for the company's operational control.
Another technological tool that is part of the system is cloud access, that is, the internet of things allows all data processing and storage to be in the cloud, being accessed remotely.
When we talk about the flow of information and data, it is important to note that this number is high.
In this way, the process of storing information, collecting remote data and all this processing is favored by the internet of things.
Another point worth mentioning in this process is artificial intelligence.
This process consists of training computers to perform automated processes. As a result, the company gains efficiency in carrying out its activities.
In addition, through artificial intelligence it is possible to predict errors, verify new experiences and rely on an automatic improvement of the machines, through programmed learning, improving various activities.
With this, the equipment works efficiently and the company manages to have a reduction of errors and expenses.
Finally, it is worth mentioning the Machine Learning, which works on the process of understanding data that is collected by devices linked to the internet of things.
With the right programming, the machine (and AI) continues to develop and improve the way it performs tasks.
In this way, there is a sophisticated analysis of the volume of information and algorithms that are obtained, as well as a “reading” and learning of this data.
These automated systems improve the operational aspects of the company and facilitate crisis management.
In addition, with this technique your company obtains new business insights, tracks actions that may be defective and manages to have a better performance in the market.
The benefits of using IoT
In the course of reading this article, you may have already noticed some advantages and benefits of using the internet of things.
However, it is worth noting how important this action can be, based on aspects such as:
- organizational improvement;
- insertion of technological tools;
- optimization of the management process;
- risk prevention and control;
- data management optimization;
- promoting business security.
In addition, it is important to emphasize the importance of the internet of things from the point of view of disseminating these elements to customers.
This technique can be seen from the inbound marketing, which is also called attraction marketing.
After all, campaigns and segmentation of content, niches and audiences can be better traced with the internet of things applied to machines and AI as a whole, since there is also more agility provided to the services.
In this way, the IoT can be disseminated on your social networks and company website and used to create more effective strategic actions.
