The development of a company's processes already represents, in itself, a great challenge for any manager. With the increasingly dynamic and competitive market, those who are not aligned with the most daring management practices will certainly be left behind. In the midst of the technological era, one of the main practices among these is the implementation of management programs specialists – such as marketing automation software.
After all, its resources are essential to improve and optimize a company's management routine. In marketing, this need is more evident, since the buying and selling process is, effectively, the key moment to consolidate the relationship between the customer and the brand.
For this reason, we point out here the main marketing software on the market in 2023. Read on to check it out!
Marketing Automation: What Is It Anyway?
We can define marketing automation as a function performed by software to automate mechanical and repetitive tasks related to the sales process. While the tools available vary, most of these platforms offer features such as:
- creation and maintenance of a database with individual customer information;
- automation of repetitive tasks, including sending welcome emails;
- targeting different audiences;
- sending personalized messages to different segments;
- performance reporting.
Why is marketing automation so important in companies' marketing strategy?
As you may already be realizing, the implementation of marketing automation software promises a series of advantages to companies that choose to invest in this type of solution. These advantages are mainly reflected in the better use of the team and in the improvement of the strategies of sales management. Below, we list the main benefits obtained after the robust use of this type of tool:
- optimized time management;
- greater efficiency during the sales funnel process
- better sales performance;
- more quality in communication with the customer
- attraction of new leads;
- conversion of leads into customers;
- cost reduction.
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The Best Marketing Automation Software of 2023
By now, you are surely already convinced of the importance of adopting marketing automation software, but perhaps you are still in doubt about which one to choose for your business. To help you, we have prepared a list of the 21 best solutions in 2023:
1. RD Station
Leader in Brazil, the RD Station Marketing is developed by Results Digitais, one of the great references in digital marketing in Latin America.
Trata-se de uma ferramenta extremamente versátil, cujas funções variam entre envio de e-mails agendados; criação de páginas de landing; gestão de redes sociais e SEO; análise de leads; gestão de contatos e muitas outras. O RD Station também pode ser integrado a várias outras ferramentas.
The software is paid, but there are other packages with extra functions available.
2. LAHAR
Here we have such efficient software that it has twice been elected by ABCOMM (Brazilian Association of Electronic Commerce) as the best digital marketing software.
In fact, it is a very complete tool in its functionalities. With robust features of CRM, lead and messaging management, the LAVA it also has the advantage of being fully customizable, according to the needs of the manager and the business.
3.ActiveCampaign
O ActiveCampaign stands out for being attractive, easy to use and totally focused on the customer experience – which, without a doubt, represents a strong competitive advantage.
Its geographic marketing functionality is able to identify the location of the lead, which is of great importance for the analysis of results.
ActiveCampaign also has excellent email automation, lead segmentation, contact management, content personalization and integration features.
4. E-goi
A E-goi has excellent software for companies that want to focus on fluid and efficient communication.
In addition to various marketing functions and email and SMS notifications; web push and mobile push notifications; transactional email and SMS; and ads, the tool also proves to be quite effective with regard to lead generation, traffic and conversion, and user experience.
E-goi is available in a free plan and several paid plans.
5. Mailbiz
A mailbiz offers software based mainly on criteria such as usability and functionality with quality support.
The tool has e-mail automation features; A/B test; forms; landing; lists; drag and drop editor; and free templates.
Mailbiz is available by subscription, whose prices start at R$329,00 per month.
6. Sharpspring
Widely used by agencies around the world, the sharpspring offers its own CRM, in addition to various integration functions, campaign evaluation, persona creation, lead management, landing pages and process automation.
7. Wishpond
O wishpond proposes to optimize the user experience through a simple and highly usable interface. Nurturing and segmenting leads; email personalization; real-time reporting; and creating forms and sweepstakes are among its main features.
8. Mail Chimp
O Mailchimp offers several smart features for email marketing, social media integration, contact management and paid advertising. You can opt for the free plan or one of the three paid packages.
9. LeadLovers
A LeadLovers developed this tool to reinforce the relationship between brands and their customers.
The tool offers different functions, such as several ready-made templates for pages and sales machines, unlimited domain hosting and high integration with other platforms.
10. Snov.io
Here in snov.io, the focus is on Sales Outreach – in other words, using calls and messages via email or social media to capture leads and recover customers.
11. Salesforce Pardot
Salesforce Pardot, this robust marketing automation software integrates CRM, email marketing, lead management, ROI reports, landing pages and A/B tests with extreme efficiency, being suitable for large companies.
12.Sendinblue
Here we have a very complete tool that has been widely used by European companies, The Sendinblue it brings together a wide range of functionalities, such as: marketing automation via email, SMS and chat; CRM; webforms; landing pages; retargeting; and Facebook ads.
13. SendPulse
O SendPulse aims, mainly, to humanize and simplify the processes, in order to engage the company's leads. Integrated with several sales tools and offering its own CRM system, it provides automated email marketing and facilitates the creation of landing pages and the measurement of ROI.
In addition to the free plan, there are paid packages, with very generous monthly fees.
14. Infusionsoft
Ideal for Small business, this marketing automation software proves to be quite efficient.
Among other functions, the great differentials of the Infusionsoft are the automation of financial processes, such as collections and payments, and the tools that make it possible to monitor user behavior.
15. Streamline
The solution of streamline focuses on generating consistent results. Its resources are strongly focused on the development of effective actions in sales and loyalty of leads and customers.
It is available in Starter, Pro and Advanced plans.
16. Fleeg
The platform of the Fleeg is another one whose proposal is the simplification and humanization of its processes. With its own CRM system, Fleeg is easily integrated with other sales applications.
The software offers a free plan and three paid plans.
17. Mautic
the software of mautic offers a wide range of functionalities, such as: lead and contact management; Marketing campaign; monitoring of social networks; sales funnel and many other options.
But its great differential is that it is an open source software, which allows users to improve it by themselves.
18. Marketo
We present here a highly rated software that stands out for running directly from the cloud. In addition, the Marketo it has competent functions of lead management and marketing automation (email and mobile).
19 Oracle
Veteran in the market, the Oracle allows your company to operate through different channels, in a personalized way. An excellent option for generating and managing your leads.
20.AdRoll
O AdRoll It is widely used in e-commerce for creating advertisements (traditional and social media) as well as engaging customers via email.
The platform also has an app for Shopify merchants, which offers a free plan and a trial version for one month.
21. Hubspot
A Hubspot, digital marketing giant, offers this complete marketing automation tool.
With excellent lead management, social media management, customer journey analysis, SEO and blog features, Hubspot Marketing Hub stands out from the rest for its ability to convert inactive leads into assets.
And since we signed with Hubspot, did you know that this tool can be seamlessly integrated into the ZapSign platform? Click here to learn more!
