Have you ever wondered how to make a successful business sales proposal? When designed correctly, this document has the potential to grab and hold the attention of potential customers and increase your sales.
However, many sellers still ignore the benefits of this practice. As a result, they miss out on unique sales opportunities, as they are not sure how to “sell their fish”.
Are you included in this group? So keep reading, because in this article we have brought 5 killer tips that will show you how to make an effective commercial sales proposal and we also explain what the main objectives of this document are. Check out!
First, what is a commercial sales proposal and what is its purpose?
Before learning how to make a business sales proposal, it is essential to know exactly what it is and what it is for.
Basically, a commercial sales proposal is a document that must be sent to a potential customer, with details about the products or services of a company. Pretty simple, isn't it?
This practice is widely used by companies in the B2B sector – Business to Business –, since they usually work with more complex sales.
Therefore, it serves to facilitate and speed up the entire process, allowing the consumer to know and evaluate the supplier company. Thus, it helps you close a deal with more confidence.
As for the objectives of the commercial sales proposal, we can mention:
- improved customer service;
- optimization of organization of tasks;
- time saving;
- cost reduction;
- gives security to potential customers;
- possibility of reaching new market opportunities.
How to make a business sales proposal: 5 killer tips
Now that you know what a commercial sales proposal is and what it is for, check out 5 tips on how to create a successful one to leverage your business.
1. Know your customer
The first tip to learn how to make a killer sales proposal and draw the public's attention to your brand is know your customer well🇧🇷 For this, take the time to study it before making the first contact.
This step is crucial as it lets you know what his pains are and what he wants. Another advantage of this is thinking ahead of time about answers to his possible questions about the product.
This way, you are not caught off guard and still convey confidence in your skills and the company's ability to serve you.
2. Be brief
Another golden tip on how to make a commercial sales proposal is to be brief in your presentation. In other words, in the first contact you make with the customer.
So introduce yourself and show what your business is about. But avoid sending too large a text. Remember, in a busy routine, it's rare that your audience has time for this.
Therefore, a commercial proposal that goes straight to the point is more likely to be read and considered in the final decision.
Use the document to make it clear what your product or service is, its values and any other information you find relevant.
Don't forget to give details about the company, see? They should go right at the beginning of the presentation and serve so that your potential client can research more and get to know the company on their own, if they become interested.
3. Highlight the benefits
The third tip on how to make a business proposal for sales that will delight your customers is to highlight what advantages the product or service you offer will bring to the consumer. That is, what he will receive if he decides to close a deal with you.
This process helps add value to your proposal. This is because the customer will be able to have a clearer idea of why your solution is the best one to meet his wishes.
4. Expose your differentials
Many other companies will be brief, know what the customer wants to get, and rave about the benefits of their products. So, how do you make your commercial sales proposal stand out among so many others?
The answer to this is quite simple, explain what your differentials are. In other words, what makes your company different from others? What will it deliver that competitors don't?
All this will serve to draw the attention of the potential client, increasing the chances of him choosing your proposal over others he may have received.
However, remember to be true, see? Avoid exaggeration when describing the differentials, as you will have to deliver them later, or you will lose the trust that the consumer has placed in you.
5. Don't miss the timing
The last tip has to do with timing. In other words, the right time to make your commercial sales proposal. It is essential to be careful not to be too fast and end up being careless, and not too slow and lose the sale to a competitor.
For this reason, it is essential to put the first tip into practice. After all, when you meet your potential client, you will be able to know whether or not he is ready to receive your proposal at that moment or if it is better to wait a little longer.
So, did you learn how to make a killer sales proposal? So put all our tips into practice and win more and more customers!
This article was written by Júlio Paulillo, Co-founder and CRO of Agendor, a CRM platform that acts as a personal assistant for sales teams, giving visibility and management control from the first day of use.
