O digital certificate It is a relevant layer of trust when insurance companies adopt it. Open InsuranceThis model involves the secure, standardized, and consented sharing of insurance data through APIs. The client retains control over their data and can authorize insurers, platforms, and partners to use this information to create faster, more personalized, and transparent offers.
This model connects product, technology, and customer experience into a single strategy. For insurers, brokers, insurtechs, and companies operating digital journeys, the challenge lies not only in complying with technical rules, but in transforming authorized data into simpler processes, more relevant proposals, automated documents, and measurable decisions throughout the entire contracting process.
Summary
- Open Insurance enables the secure sharing of insurance data with the customer's consent.
- The impacts are felt in product, technology, governance, security, and customer experience.
- APIs, consent, and document automation reduce friction in hiring, renewal, and portability.
- KPIs such as conversion rate, SLA, churn rate, NPS, and consent rate help measure results.
Quick facts
- According to Susep, the reference documents They compile the rules and manuals of the Open Insurance System.
- O Safety Manual It provides guidelines on protection requirements applicable to data sharing.
- A General Law It regulates the processing of personal data, including in digital media.
What is Open Insurance?
Open Insurance is the Open Insurance System, in which consumers of insurance, open supplementary pension plans, and capitalization plans can allow the sharing of their information between authorized institutions. SUSEP itself defines this model as a secure, agile, accurate, and convenient way of circulating data, always linked to the authorization of the data subject.
The concept is close to open financeHowever, this applies to the insurance sector. Instead of relying on repeated registrations, manually submitted documents, and isolated analyses, companies are now working with standardized and integrated data. This facilitates comparisons, quotes, portability, contracting, and monitoring of policies through digital channels.
Impacts on product and value proposition
The first impact appears in product design. With consented data, the insurer can better understand the client's profile, history, needs, and risks. This doesn't mean automatically pricing without criteria, but using structured information to reduce generalizations, adjust coverage, and offer journeys more compatible with each context.
According to Susep, the Phase II The company began sharing personal data with consent, starting with registration data and home insurance. This advancement creates a foundation for products with shorter onboarding times, less rework, and greater alignment between the offer, risk, and required documentation.
| Product area | Change generated | Monitoring indicator |
|---|---|---|
| Get a Quote | Using authorized data to reduce manual fields. | Hiring time |
| Pricing | Better reading of profile, risk and history. | Conversion by offer |
| Renovation | Easier updating of data and documents. | Churn |
| Portability | A more transparent comparison between options. | Consent rate |
Technology, APIs, and data governance
In the technical field, Open Insurance requires an architecture prepared for reliable integrations. This involves data mapping, authentication, consent control, logs, audit trails, API versioning, and availability monitoring. The customer journey is no longer just a form screen but depends on a connected operation between systems.
According to the API Manual From Open Insurance, the document defines the specifications necessary for sharing data and services within the scope of the system. For companies that already use a Subscription APIThe integration logic must be thought of from end to end, including sending, authentication, signing, and storage.
Governance and operational safety
Governance needs to answer objective questions: what data will be used, for what purpose, for how long, with what basis of consent, and in which system. Without this control, integration may work technically, but it can generate legal, operational, and reputational risks for the organization.
Resources of data encryptionAccess segregation, API monitoring, and consent logs help support the operation. In parallel, policies of LGPD and signature They should guide the collection, processing, and disposal of personal data at each stage of the journey.
Customer experience at the heart of the journey
The success of Open Insurance depends on customer perception. If a person doesn't understand what they are authorizing, why, and what the benefit will be, the consent rate tends to drop. Therefore, the workflows need to explain the purpose, timeframe, data involved, and the possibility of managing consent using simple language.
According to the Experience Manual From the Open Insurance customer's perspective, the journey should take place in a secure environment with as little friction as possible. This principle aligns well with strategies of... customer experiencein which clarity, speed, and trust directly influence conversion.
| Journey stage | Common friction | Good practice |
|---|---|---|
| Consent | Long and unclear text | Explain the purpose and data used. |
| REGISTRATION | Repeated information | Fill in the fields with authorized data. |
| Hiring | Manual documents | Automate sending and signing |
| After sales | Low visibility of status | Notify about deadlines, pending issues, and completion. |
Document automation and electronic signature
Since insurance relies on proposals, policies, terms, endorsements, and supporting documents, document automation is becoming increasingly important. An integrated workflow can generate documents based on consented data, send them for signature, record evidence, and return the status to the originating system without manually exchanging files.
This flow is related to contract automation e contract managementThis is especially true in high-volume operations. When digital documents, APIs, and consent work together, the company reduces data entry errors, rework, analysis time, and reliance on physical processes.
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KPIs for measuring results
Without indicators, Open Insurance becomes just a technological project. With metrics, it begins to guide decisions regarding product, technology, legal, customer service, and operations. KPIs should track the entire journey, from initial consent to contracting, renewal, and customer support.
| KPI | What does it measure? | Why follow |
|---|---|---|
| Consent rate | Percentage of customers who authorize the use of their data. | It indicates clarity and confidence in the journey. |
| SLA | Response time between internal steps | It reveals operational bottlenecks. |
| Conversion | Price increase for hiring | Assess the offer's suitability. |
| NPS | Satisfaction and recommendation | Reveals the quality of the experience. |
| Churn | Cancellations and customer losses | Helps measure retention. |
Consented data makes security more useful.
Open Insurance expands the ability to create more adherent products, faster journeys, and more transparent operations. The technology supports APIs, security, and governance, but the real value appears when the customer understands the consent, realizes time savings, and completes processes without unnecessary friction.
For companies that handle sensitive documents, contracts, and data, Open Insurance This also reinforces the need for authentication, traceability, and reliable electronic signatures. To evaluate this type of structure in digital journeys, learn about how ZapSign works as... ZapSign Certification Authority.
Frequently Asked Questions (FAQ)
Open Insurance is an open insurance system where customers can authorize the sharing of their data between participating institutions. This sharing occurs through APIs, with security, consent, and standardization rules to facilitate digital products, services, quotes, and journeys in the insurance market.
No. The customer decides whether they want to share their data, with whom, for what purpose, and for how long, according to the applicable consent process. The company needs to provide clear information so that the authorization is informed, secure, and related to the service offered.
Product, technology, legal, information security, customer service, and customer experience are all directly affected. Product adjusts offerings, technology integrates APIs, legal monitors consent and privacy, while customer service and CX reduce friction in the quotation, contracting, renewal, and support journey.
APIs standardize communication between participating systems, allowing data and services to be shared within the authorized scope. To function properly, they require authentication, availability, monitoring, technical documentation, versioning, and clear security and governance rules.
Key KPIs include consent rate, conversion rate, SLA, churn rate, NPS, time to engagement, and journey completion rate. These indicators show whether the initiative improves the experience, reduces manual steps, accelerates processes, and generates measurable value for the customer and the company.
Getúlio Santos is the CEO of ZapSign, a lawyer, technology enthusiast, and entrepreneur.
