In the current context, one can easily see the impact of technological advances on business management processes and the digital transformation challenges in the same. In order to modernize and improve the execution of its services, the acquisition of digital tools, such as electronic signature platforms and task organizers, has increasingly proved to be an inevitable path for managers of the most varied businesses.
However, this is still a recent trend, so that many companies have a somewhat restricted view of the real implications in the corporate world.
It is common for the topic to be associated mainly with the advent of remote work and the expansion of access possibilities for individuals - however, it is a much more complex scenario, and there is much to understand about this whole process that revolutionizes continuous and accelerated way our professional and personal relationships.
That's why we at ZapSign have prepared this article, with everything you need to know about the impact and challenges of digital transformation. Continue reading and keep your company in line with the fast dynamics of an increasingly digitized market!
What are the challenges of digital transformation in companies and why they are difficult for some people
Despite the importance of companies' adherence to the digital transformation, it is common to realize that some of its aspects represent recurring challenges, especially among the older ones, who seek new ways of organization of your demands.
1. Cultural change
Undoubtedly, the process of digital transformation goes through the company's internal culture. Big changes need to be intrinsically linked to the fundamental values of an organization, and for that, it may be necessary to revolutionize the company's DNA, promoting a collaborative culture, anchored in values of engagement and training of teams.
2. Investment in people
Reinforcing the previous item, stressing the urgency of this item is of salutary importance. In order for a new culture to be implemented, which enables major transformations, investment in the people who make up your team and, subsequently, in the tools to be used is clearly necessary – otherwise, professionals will not be able to remain in line with real expectations of business.
3. Use of data
One of the main challenges of digital transformation in companies is due to the issue of data storage and use: the advent of electronic management platforms created the need for new guidelines on data security, which are presented by the LGPD (General Data Protection Law ).
The acquisition of suitable data storage and centralized analysis systems represents a completely new way of dealing with various managerial, documental and accounting – and, for this very reason, it is one of the main challenges for companies, in terms of their ability to adapt and reorganize.
4. Process automation
An organization's productivity levels are already closely linked to its investment in this sector, which enables a significant improvement in the experiences of customers and professionals.
As processes become more and more automated, it is becoming clearer and clearer that the digital value of companies will play an extremely important role in the coming years – especially with regard to the time management.
In fact, automation, which is already revealing itself as a powerful differentiator for the expansion of a business, will soon become an essential factor for the operations of any company.
5. Customer service
The new relationship models between the public and the brand brought about by the digital transformation place customers in a fundamental role.
More than ever, communication between both sides is close and direct, so that the power of the customer to leverage or condemn the company's image becomes more expressive every day.
Investment in a service system capable of delivering a differentiated experience represents a significant portion of the challenges of digital transformation in companies.
6. Attention to competitors in the market
Competitiveness among competitors has always been a preponderant factor in the strategy of any and all companies. With the advent of the Internet, new ways of presenting their own products and services have emerged, stirring up this scenario even more.
As a result, the relationship dynamics between different brands have intensified in every possible way: if, on the one hand, the ease of communication between brands and consumers has intensified rivalries, on the other hand, voracious competitors of the past manage to establish partnerships based on the different values offered, even if their products are similar.
The fact is that the virtualization of commercial strategies forces the most varied companies to sharpen their senses in relation to competition and the risks and possibilities resulting from this new and complex scenario.
7. Focus on new technologies
In a scenario driven by the technological factor, there are three lines that have quickly become the center of attention, taking the market by storm as quickly as it is expressive:
Big Data deals with a technology intrinsically related to massive storage and powerful data analysis, in order to evaluate different scenarios and make assertive and low-risk investments;
Virtual reality, in turn, is being developed as a tool for visualizing and emulating the physical environment through technology, and the possibilities of its applications are increasingly varied in quantity and purpose.
Finally, artificial intelligence comes to raise the automation process of the most diverse sectors to a new level never seen before, presenting a potential range of options as impressive as it is frightening.
Naturally, based on these trends, it is already possible to perceive a significant increase in demand in the IT sectors, which implies an incessant search for improvement of practices in the area, in addition to a growing search for innovation.
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How to overcome the challenges of digital transformation in companies
At this point in the reading, you have already realized that for your company to remain relevant in the market, it is crucial that your practices are perfectly aligned with the digital transformation process.
In this sense, it is extremely important to understand the value of medium and long-term strategic planning that allows the company to be able to keep up with the new technologies that do not stop emerging and revolutionizing the market.
This planning work is essential for any company that proposes to implement and overcome the challenges of digital transformation. To do so, it is necessary to be aware of a multitude of marketing factors, as we will see in the following items.
Process evaluation
To overcome the challenges arising from the digital transformation, it is first necessary to understand how this trend can affect its processes, which is impossible without a detailed knowledge of the processes themselves.
Start by prioritizing the adaptation of the most strategic sectors of your business, such as marketing, sales and service, as an optimized performance in these departments will bring greater return in the short and medium term, which will serve as a lever for the implementation of innovation in other areas.
Organizational culture
As already mentioned above, the company's culture is the basis for any and all significant operational changes to be implemented. Intimate knowledge of the nature of your business is fundamental for you to be able to decide and implement new and appropriate tools, as well as training its professionals in the use of these tools.
This is the time to reflect on the values that the company carries and on how its brand contributes to society. It is also time to take the opportunity to assess whether your employees are aligned with these values and commitments, as a well-established organizational culture is directly reflected in the attitude of the professionals who make up your team.
team engagement
Obtaining the engagement of its professionals is of enormous strategic value for the company.
It is up to the management and the other spheres of leadership in the organization to inspire these values in the team, because only through engagement and proactivity will the objectives be clearly understood and the actions will take place with excellence. An engaged team is an integrated team, and these are essential prerogatives for ideal practices to be established.
Therefore, to implement major transformations in your business, it is essential to promote the team's motivation and alignment with its main objectives through affirmative actions.
Technology investment
Once the previous steps have been completed, it becomes easier to move on to what really matters: investing in the appropriate technological tools to transform your business and promote the digitalization of your operations.
Here, decisions must be taken based on all the knowledge obtained during the planning and analysis of the processes and particularities of the business.
Next, it is important to ensure that the customer is aware of the changes made to the functionalities of his business. In other words, after engaging the team, it's time to engage the public.
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