In the digital era, the connection between brands and consumers has undergone a revolution, and among the most intriguing market trends, sales lives stand out. But what would this new strategy be? How to do live sales?
Well, imagine a fusion between the excitement of live streams with the possibility of purchasing products and services in real time. If the online world has provided more and more interactivity, why not use this to win more customers?
If you are looking for an innovative way to get closer to your audience, involve them and boost your sales, in this article you will discover how a platform of this type can transform your commercial results.
What is Live Commerce?
Live Commerce is the term used for sales lives, it refers to the fusion of real-time transmission technology with the marketing of products or services. It's a reinvigorated approach to sales that leverages the power of interactivity, providing a dynamic platform for brands and businesses.
The concept is not entirely new. Think about television commercials that focused on demonstrating products and interacting directly with viewers. The difference between live commerce lies in its ability to integrate this essence of direct selling with modern digital tools.
Companies that adopt this modality carry out live broadcasts, often anchored by experts or digital influencers, to demonstrate and promote their products. During them, viewers have the opportunity to ask questions, get answers in real time and, most importantly, make purchases with ease, often benefiting from exclusive promotions.
For a business electronic signature, imagine the possibility of presenting the features of a software in real time, answering questions about digital security and even offering an exclusive discount for those who sign up during the live. It is an engaging proposal that combines information, entertainment and opportunity.
In addition to offering an immersive experience, Live Commerce adapts to contemporary consumer behavior. In an era where the consumption of video content grows dramatically and the need for authenticity becomes paramount, this sales method stands out as a powerful tool.
Finally, the success of a Live Commerce is not just limited to the broadcast itself. Channel choice, content quality, presenter relevance and prior promotion are crucial components to capturing and engaging the target audience. After all, in a digital world, human connection, even if virtual, continues to be a valuable differentiator.
What are the advantages of doing live sales?
This live mode is emerging as an effective way of intensifying rapport with the public, especially in segments that require an electronic signature when closing a sale. But why has this modality gained so much prominence? Let's look at the main reasons below.
Real-time engagement
Lives provide direct and instant contact with the public. This two-way communication allows doubts to be clarified at the moment, making the sales process more fluid.
Practical demonstration
Instead of simply describing a service or product, sales lives enable practical demonstration. For products or services that require digital signature of customers, this could mean showing how the platform works in practice, increasing consumer confidence.
Exclusive stimuli
Promotional actions, such as discounts for those who subscribe during the broadcast, encourage immediate decision-making.
Adapting to modern behavior
In the current scenario, the public values audiovisual content and authenticity. Sales lives satisfy both demands, as they combine the practicality of video with the sincerity of live interaction.
Audience expansion
With the possibility of inviting experts or influential figures to broadcasts, the brand's potential reach expands, attracting new interested parties who might not have been reached through traditional means.
Brand humanization
More than a simple company, the public sees faces and voices, establishing a deeper and more personal connection, essential for loyalty.
Valuable feedback
Comments and reactions from viewers during the live are a goldmine for understanding the audience's needs, expectations and possible resistance.
Live-co: the platform focused on sales through lives
Now that you know the importance of sales lives in a commercial strategy, it's time to learn about the platform with which you can put it into practice.
Live-co is a Live Commerce platform that was created in response to this demand, positioning itself as an innovative live sales tool. Check out what he can offer below.
personalized experience
With Live-co, each broadcast can be shaped according to the audience's profile, ensuring that the content presented is relevant and engaging. This fine-tuning of presentations can positively influence the purchasing decision.
Instant add to cart
One of the biggest revolutions brought about by the platform is the possibility for viewers, during the broadcast, to add products or services to their shopping cart. This simplifies the sales funnel, driving impulsive and spontaneous decisions.
Precious insights
The platform collects relevant data about viewers, such as their preferences and behaviors during the live. This information is vital for refining strategies. For example: the emails collected can be used to send the electronic signature link necessary to make the purchase.
Improved communication
Integration with messaging apps such as WhatsApp, enhances real-time interaction. Doubts can be resolved quickly, and customer confidence is strengthened through this direct communication channel.
Simplified inventory or vacancy management
Live-co ensures that the products or services presented are available, avoiding frustration and ensuring a transparent and reliable shopping experience.
Moderation of interactions
Control over comments allows the broadcast environment to remain professional and focused, eliminating potential distractions and ensuring that the central message is conveyed effectively.
Expanding the impact of transmission
Live recordings are available, allowing the message to continue to reach new audiences, even after the broadcast ends.
Integration with external tools
Live-co enhances its effectiveness by integrating with other platforms, optimizing processes and offering a complete and efficient shopping experience.
How to do live sales via Live-co?
Now, we show you a step-by-step guide to creating and broadcasting a live using Live-co. You will learn everything from accessing the platform to configuring products, inventory and discount coupons.
Come on?
Step 1: Access the platform
Open the Live-co website to begin the experience.
Step 2: Identification in the system
If you already have a registration, simply enter your details. If not, follow the instructions to create your account.
Step 3: Start your broadcast
In the Live-co virtual environment, look for the “Start Broadcast” alternative to take the first steps in creating your live.
Step 4: List Items for Sale
When preparing the live, you will find the functionality to list articles for sale. Fill in the requested information, such as specifications and values. Use visual resources, such as images, to highlight.
Step 5: Organize your logistics
Record the number of products available to avoid setbacks during live sales.
Step 6: Attractive proposals
Think about marketing strategies, like offering promotional codes. Define the criteria for these offers, from the discount percentage to the validity period.
Step 7: Customize your presentation
Before starting, adjust details such as the broadcast name, brief description and the schedule. Consider whether you want a live event open to everyone or just a selected group.
Step 8: Showtime!
With everything in order, select the “Start Broadcast” option. This is the time to captivate your audience, showcase your products and, of course, take advantage of promotional codes as a stimulus for purchases.
Now that you know how to do live sales, just start from the platform with all the tools to get lots of customers.
So stay with us and Click here to register in a few clicks on Live-co!
