Digital transformation should be seen as a way of managing your business, which allows you to modernize your routine and make use of powerful tools for the development and prosperity of your goals in the market.
The 2022st century is closely linked to technological advances, even more so with the sad events of social isolation that the world has had to live. Now, in XNUMX, digitizing your business is no longer a luxury, but a necessity for survival and maintenance of your transactions.
More and more people are being influenced by the power of the internet, as they consider it as a tool used daily and for any function, therefore, common to all.
We realize that our smartphones or computers are extremely common in the execution of work, conversations, interactions and entertainment, leading us to the following question: “would the digitization of our business really be effective in increasing the visibility and profitability of my enterprise? ”. There is no other answer to this question but YES!
Digitizing your business must be understood as a strategic decision that can contribute to several segments, such as management, decision-making, reports, process automation, standardization and optimization of customer service and generation of instant feedback.
But pay attention: for you to be able to digitize your business in 2022, and achieve success, you will need a lot of studies and strategies, because you need, first of all, to analyze the market, its opportunities, and especially, its threats. Therefore, make an early diagnosis of your company, because this will help you in targeting and saving your budgets to keep your business always healthy.
How to digitize a business in the year 2022: step by step
Let's start the process of digitizing your business in stages:
- Reality check of your business: The first step in digitally transforming your business is to check your availability of current technological devices and tools and understand how your business works. At this stage, add factors and processes that you consider appropriate for the discovery of data related to your financial management;
- Developing a digital strategy: Set specific goals and objectives for your business, which you believe digital transformation can make real. Keep in mind different focuses for this step, for example, operating conditions, digital culture, management actions, profitability and sustainability in all strategies;
- Definition of a web platform: there is no digital transformation if you don't have your own web platform! It will be through her and SEO techniques that you will be able to manage authority online;
- Development of project collaborators: at this stage, you must identify problems, generate changes and redefine processes to enhance your business, either individually or with an already formalized team;
- Demand optimization: with the execution of the digital transformation of your business, it is natural that the company culture is modified and you want, more and more, to improve your experiences with customers, and also, to understand more and more their needs and profiles. It is worth remembering that each and every company has the power to encourage customers according to their wishes regarding the availability of a particular product or service;
- Look for good professionals to join the team: attract the right people to make your business grow along with you by defining the right professional profiles according to previously developed or specialized skills. HR, in the process of digital transformation, understands that characteristics such as productivity, stability, commitment and incentive are true differentials for hiring professionals;
- Understand the pains of your target audience: the consumer will always want to buy what brings him good results, whether these materials or immaterials, because Marketing strategies will lead him to believe that a certain digital product or service will generate more value in their lives and solve big problems;
- Be aware of the risks: risks are always likely, whether in digital or physical business, but for the chances to be minimal you need to establish a connection with all areas of your business, because only in this way will you be able to maintain a broad view of your needs and those of the market;
- Adopt new corporate and leadership strategies: the areas that involve the efficiency and cost reduction of a given business, for example, are investigated by the IT sector, indispensable for the digital transformation of any activity developed commercially. For this, there is a need for this team to consider performing a data analysis with information and insights appropriate to consumers, modernization with its flexible tools and methodologies that guarantee the automation of the business.
Discover the main tools for digital management in 2022
All businesses have an in-depth area that has specific needs, but the tools listed below can be considered in a unified way, that is, applicable to all types of businesses. These tools are software used for digital business management, helping you to maintain a market positioning, in addition to modern and agile management. Come on:
- Create your website: the creation of a website or if you prefer, a blog, it will help you in the process of creating your identity in the digital world, in other words, a true showcase in which you can promote and monetize products and services from your own brand. Don't forget to always observe your mission in this project, exposing your intention and content that adds value to readers. There are several website creation platforms available digitally, Wix, WordPress, Google's own Blogger, among others, you just have to choose the one that best presents an intuitive and friendly interface. Always manage your website, and if possible, hire a custom domain, as this will help you establish an online presence;
- Create your image and design: once your website or blog is developed, it's time to have an appropriate tool to create your visual identity. Understand that this step of digitizing your business is very important, as people are “visual”. Make sure you choose templates, logos and color palette of your brand. Abuse creativity, but with a lot of cohesion. A very useful and easy-to-use platform for you beginners is Canva;
- Mailing and marketing automation: this digitization step is one of the most important in the management of your digital business, because it is in this automation process that your customers will be aware of your promotions, information and campaigns. Some free apps can be used at this stage, especially Mailchimp, which guarantees the organization of your contacts and your marketing email list for assertive campaigns. Although it is an English platform, it is possible to use the browser's translation into Portuguese;
- Management and optimization of your processes: There are several tools that allow you to manage and optimize your processes, which helps you accelerate the growth of your digital business, because without organization there is no growth. For this, productivity management must be automated on a daily basis, so that you can monitor the progress of your tasks, either individually or by delegating tasks to your team. Among the main productivity platforms that we highlight for you, we have Trello and Notion, which facilitate your schedule and adapt to the needs and formats of all digital businesses;
- Sales optimization and tracking: this task allows you to control your customers, but for that, you must pay close attention to your business. It is possible to do a good administration with free tools too, for example, Agendor and Omnichannel, which promise to meet the needs of their customers that are related to commercial management and customer relationship. Among its main features, we can highlight reporting, assistance in sales metrics, geolocation of your customers, reminders for meetings, among other relevant information;
- Finance management: digitizing a business in 2022 also lacks appropriate financial management measures, carefully analyzing its cash flow. For this, financial systems such as Conta Azul can help you organize your cash inflows and outflows, accounts payable and receivable, in addition to other information based on accurate and real data. Many companies integrate this strategy with the usual procedures associated with the services provided by accountants or tax lawyers, who take care of aspects related to Income Tax, for example, since the insertion of this information involves greater visibility of your business, demonstrating its history, projections and reports;
- Data storage: storing files digitally gives you more organization and prevents any physical damage. The best program on the market, without a doubt, is Google Drive, a tool that stores your files in the cloud for your convenience and security. With your document saved, you can access it from any smartphone or computer, at all times and places, and share it with the team. In addition, there is the possibility of creating documents, presentations and spreadsheets that can be viewed in real time. Depending on the storage space, you can take advantage of the free plan of this tool.
You can see that all the tools described above help you in the processes of consolidation, development and time management of your business, being a true digital management that adopts, in addition to these technological resources, mindsets capable of improving strategies and actions that aim at your productivity and profitability.
See the opportunities of digitizing your business in 2022
Businesses must evolve in accordance with the needs of their market, or they will be inferior to their competitors. Digital transformation contributes even to purely physical businesses as it enriches current forms of transactions. Therefore, regardless of the size or segment of your business, its digitization in 2022 can make your routine operations a more efficient organization, with increased productivity and results.
Thus, among the main aspects related to the reasons for the need to digitize your company, in addition to those related to task automation devices and imposition of corporate culture, there are:
- Construction of an uninterrupted and permanent base of operations: the digitization of a business involves several areas for its growth, for example, the creation of a website and visual identity, Digital marketing, among others;
- Reduction of dependence on external conditions: the protection of your business will be more appropriate if your operations are in the digital world, even more so with the occurrence of Covid-19. Through the digitalization of the business, several operators and employees kept the generation of value for the organization intact, regardless of the chaos formalized by the Pandemic. The operational permanence of the companies can be given by management tools, all described in the previous topic;
- Durable customer relationships: the crucial ideas at this point are customer prospecting and the way in which it will be implemented to ensure their permanence in the business. In digitalization, you have the discretion to maintain customer satisfaction and information levels with your brand in a way that is decisive for your engagement and consequent customer loyalty. However, some actions can be stimulated so that these relationships are established in the most natural way possible, for example, with the demonstration of the backstage of your business, production of content focused exclusively on the needs of your customers and reproduction of stories of your products that in any way positively impacted other customers;
- Sustainable growth: the entire scalability of a business must be monitored by actions that stimulate its sustainable growth, that is, observing metrics and results. Thus, there is a perception that the development of a digital business, in these aspects, depends on real data from its current context, executing effective actions and ensuring permanent operations, making digitalization a necessity for all business segments. For you to understand a little more about this approach to metrics of digital strategists, see some of their examples, ROI; engagement; conversion rate; open rate; bounce rate; deliverability, among others.
- Reduced production costs: the reduction of production costs and higher profits is the dream of many entrepreneurs and businessmen, and above all, to make quality products available in a more accessible way to the public. The optimization and profitability of resources can be better understood from practical approaches in software and specialized tools in enterprise resource planning, for example;
- Channel of Branding: with the creation of a website, there is the possibility of disseminating its objectives and values, which provides the digitized business with a positioning of its brand, and consequent engagement with customers for consumption;
- Source of leads: creating a blog can help at this stage, as it will provide you with authority and presence in Google searches, guiding countless users to the so-called sales funnel, which makes them likely consumers of your products or services;
- Range scalability: the growth of your digital business does not depend on common or traditional methods, but on conversion strategies for a perfect process of digitization of your company, which is only possible thanks to digital transformation. Abuse your presence on the internet so that your business has greater opportunities for growth.
Final considerations
The digitization of your business is a constant process of transformation that must be monitored daily to establish correct metrics and solid management indicators, precisely so that your performance in the digitization process is safe.
Thus, with the modernization of cultures and social behaviors, everything that involves technology needs to be considered as innovative operations, which allow optimizing needs and emerging competitive factors.
Digital presence points, whether internal or external, are suitable for today's economic and social conditions, as they provide opportunities for business and the continuity of demands.
Don't forget that at the beginning of the use of new processes and technologies, you must run your business with a firm pulse and make use of all the online tools that can increase your positioning in the market. ZapSign maintains a specific service provision that can also help you in the process of digital transformation of your business with online signatures (insert link with article about online signatures).