WhatsApp is, without a doubt, the most popular automatic messaging app on the planet. Originally developed for private use, today the tool features constant innovations that attract the attention of both individual users and companies around the world.The WhatsApp chatbot is one of them.
The app’s corporate bias was triggered in 2018, with the innovative introduction of a version of WhatsApp aimed at the corporate world: WhatsApp Business, a feature that made it a promising tool for communication. online service.
This led to the spread of chatbots to WhatsApp. Once companies contemplated the possibility of establishing easy and fast communication through a popular digital platform, embracing the new trend that was presenting itself and improving the service experience became the most obvious and strategically advantageous path.
But what exactly is a chatbot? What are the advantages of adopting it on WhatsApp? What options are available on the market?
Thinking about these questions, we wrote this article, with all the answers you need to implement this important feature in your business and optimize your customer service and support process.
What is chatbot for WhatsApp?
To answer this question, it is first necessary to define the concept of a chatbot. It is a type of virtual assistant, that is, a resource developed to integrate with a platform and execute an optimized communication, improving the user experience through pre-programmed responses.
Today, the evolution of AI (artificial intelligence) resources and other IT areas have provided a great improvement to chatbot software, integrating them to the most diverse platforms and consolidating their use by countless companies around the planet.
With WhatsApp it couldn't be different. As it is an extensive tool, used worldwide by people of the most varied profiles, the integration between the messaging app and chatbots could not be more natural and effective.
What is the importance of chatbot for WhatsApp?
There are a number of factors that make the introduction of the chatbot for WhatsApp in communication between companies and the public essential, given the competitiveness of the market and the high level of demand from the public. Below are some examples.
Speed of care
In the corporate world, it is generally agreed that the customer is looking for a service experience to solve your problems quickly. Automated service makes communication significantly faster, especially in cases of simpler and recurring questions or requests.
full availability
Offering full-time service can be a big challenge, even for the largest companies. After all, it takes a big investment to make attendants available 24/7.
In this regard, virtual assistants offer an excellent alternative, since the tool is independent of human action: chatbots are programmed in such a way that, when receiving a certain question or request, they recognize, combine and interpret this information, in order to provide back the user the appropriate answers.
Reduction of operating costs
As pointed out above, the automation of service makes it possible to reduce expenses. This is because, since the chatbot effectively fulfills most of the demands of a traditional service, there is less need for a large and expensive contingent of personnel dedicated to these functions.
In this way, it becomes possible to maintain a leaner team, whose members can be directed to more strategically relevant activities.
Flexible integration with other systems
Another advantage of the chatbot for WhatsApp is that the application can be easily integrated with other platforms, such as CRM, Bank accounts, sites and others. In this way, when presenting appropriate multiplatform solutions, the virtual assistant resource becomes vital in promoting versatility and practicality in service.
The general public's preference for WhatsApp
As already stated, the WhatsApp has established itself as the most popular instant messaging app in the world, accounting for more than 2 billion users around the globe. It is only natural, therefore, that the possibility of getting support through your favorite communication channel is to the taste of most people.
In this sense, the chatbot represents an improvement in the already appreciated experience provided by the service by whatsapp.
How to create a chatbot for WhatsApp?
Ok, you understood the importance of adopting the chatbot for WhatsApp in your online service, but you don't know where to start. Just follow the four steps below and there will be no complications:
- The first step is to find an official WhatsApp provider in order to get an official WhatsApp business account that will allow you to enjoy all the features of WhatsApp Business.
- Once this is done, the strategic time has come to define your bot's objectives: how will your virtual attendant operate, according to your company's and your customers' profile?
- The third step is to choose the chatbot platform that will be used. There are a number of good alternatives available on the market, and we will mention some of the main ones later.
- Then, pay attention to the results produced, continuously testing the performance of your bot, correcting any errors and improving the experience of your company and your customers.
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Discover some chatbot tools for WhatsApp available in the market
Now, all that's left is to choose the most suitable WhatsApp chatbot tool for your business, right? We list below some of the main ones on the market.
1. Truora
O Truora allows you to serve customers and accelerate sales on WhatsApp by creating bots without code and with a high level of security and privacy.
Another interesting function is the possibility to provide human, automated or hybrid conversations in order to improve the user experience.
Truora is a paid tool, but you can get started with a free trial.
2. Agentbot
Aivo's virtual assistant It has an exceptional interface, and allows the construction of different conversation flows.
Your AI acts to improve the performance of your bot, based on the analysis of the flow of interaction with customers. Agentbot also offers good integration options with other applications, as well as complete reports on the interactions performed.
3. Botscrew
An interesting alternative for combining chatbot functionalities with marketing resources, as well as Agentbot, the botscrew it also allows training the chatbot through AI.
Its interface, however, is quite different, although equally intuitive. It offers a good range of integration options with other platforms.
4. MessengerPeople
Developed especially for medium and large companies, the MessengerPeople stands out for offering a resource that allows you to compile the main user characteristics, as the interactions take place. Relatively easy and intuitive, it is used by notable companies such as BMW.
5. Botsociety
O Botsociety has a high level of customization and prototyping. Here, it is possible to preview the chatbot before making the final decision, in addition to testing the bots in real time, with real users, which is extremely beneficial for improving the user experience.
Finally, the results of the work performed can be exported to a wide range of formats.
6. Raphiwa
This is an enterprise-level mass communication chatbot solution. THE Raphiwa it has good integration and conversation management options, although its features are generally a little more modest than average.
7. Gupshup
Widely used around the world, the platform of gupshup, a Silicon Valley company, is integrated with leading messaging and social networking apps. Extremely customizable, it stands out for its scripting tool, which allows the created chatbots to carry out a wide range of interactions.
8. Yalochat
Focusing especially on the integration between AI and CRM, this solution offers constant improvements to chatbot experiences. strong focus on AI. O yalochat is the platform used by giants like Amazon and American Express.
9. LivePerson
A LivePerson is a tool that has the differential of being able to analyze the customer's intent in order to adjust the messages – all in real time. It also has powerful performance monitoring features.
10. ChatCompose
A robust AI-powered natural language processing capability is what sets ChatCompose from other competitors. Correction tools, speech recognition and smart integrations complete the software and make it yet another excellent alternative.
11. Landbot
Used by big names like Uber, LG and L'Oreal, the landbot presents the differential of rich media, that is, the possibility of integrating videos, images and other formats to its interactions. Another interesting feature: in addition to the automated service, the platform also offers the possibility of human intervention.
12. Morph.ai
morph.ai is a complete tool with numerous communication, sales, security, personalization, feedback and improvement features. Used by companies such as HSBC, it also offers API and custom code for unique features for different brands.
13. Engati
Closing our list, we have the hitched, one of the main chatbot tools today. Standing out for being as simple as it is complete, this omnichannel platform offers a chatbot with a wide range of different features, including support for multiple languages and voice bot.
As you can see, using a chatbot for WhatsApp offers numerous advantages to a business.
However, let us not forget that this resource still has its limitations: the client may present more complex issues, which demand a greater degree of sensitivity, subjectivity, empathy and humanity than a computer would be unable to emulate.
Ignoring this factor is one of the most recurrent mistakes made in online service. The ideal, therefore, is always to balance, offering automated service when dealing with the most objective issues, and directing the most subjective cases to the team.
And, since we're talking about using WhatsApp to improve the performance of your business, did you know that it can also be used to sign contracts? Well, be sure to check it out. this content that we prepared explaining everything about!
