If you are looking for a tool that makes communication more effective, fast and personalized, the best alternative is to invest in the use of a chatbot for companies. The word 'chatbot' combines two words in English that mean 'a robot that communicates', that is, it is a system that uses artificial intelligence to simulate a conversation with users using pre-defined commands.
With the use of a chatbot, messages from your page, sales website or application can reach much more quickly and reach a much greater number of people, solving problems and doubts in a practical and simple way, directly from their computers, cell phones or tablets.
We created this article with everything you need to know before hiring the ideal chatbot for your business. Throughout the topics, you can see the types, features and advantages of purchasing this super technological communication tool. Good reading!
What are the types of chatbots?
There are several types of chatbots available on the market. You can use this service, for example, to improve your service to customers and users, enhance your marketing strategies or create options for resolving doubts or problems, for example. See below the details of these and other functions of this tool.
Service chatbot
Service chatbots' main functions are to provide information and resolve user and customer queries about a product or service offered by your company. To do this, they have commands to answer numerous questions through platforms accessed by a cell or computer.
With the use of this chatbot, you create an automated SAC and manage to serve many more people, solving their doubts without the need for a human employee.
Marketing chatbot
Marketing chatbots are responsible for generating personalized leads, based on the analysis of your customers’ consumption habits and interests. Thus, the tool collects information so that the commercial department works more organically during communication.
Hiring a marketing chatbot will help users throughout their shopping journey, offering individualized content designed to persuade them to a specific type of product that will arouse their interest.
Online chat (live chat)
Online chat, or live chat, chatbots are popularly known as 'virtual assistants' and combine the functions of serving the customer and selling a product or service.
To use this chatbot, human employees must be behind its operation, as the tool directs the customer to a sales team, if that is the objective.
Rules-based chatbot
Rules-based chatbots are also known as 'quick response chatbots', that is, they are a tool used to trigger pre-determined commands and responses to the user to create a faster and more practical interaction.
These commands are created based on keywords or pre-established questions that employees imagine the customer might write to resolve their doubt or problem. When identifying these words, the chatbot offers options to be selected in order to resolve the issue.
Chatbot based on artificial intelligence
As the name suggests, chatbots based on artificial intelligence use this tool to simulate human service, using natural language processing technology, which makes it possible for machines to understand human language.
With the use of artificial intelligence, chatbots are able to evolve and learn commands based on interaction with customers themselves and their demands, functioning in a personalized and organic manner in customer service.
Choice-picking chatbots
By creating pre-defined commands, the option selection chatbot can offer the customer a guided tour of your website sales or application, making service more practical and assertive. For this chatbot to work, the user must select alternatives present on the buttons on the application or website.
Thus, according to the choices made, the tool directs the communication to what the person needs, whether it be solving a question, buying a product or taking advantage of a service offered by your company.
Context chatbots
Contextual chatbots are commonly adopted for virtual assistants such as Siri, from Apple devices, Alexa, from Amazon, or Google Assistant. This is because they are assistants frequently used by the same person.
As that user establishes commands and their style of use, the context chatbot will create a personalized service based on data storage and behavioral analysis to meet the preferences of those using it.
Keyword Recognition Chatbots
Keyword recognition chatbots are widely used in applications and websites, as they work in a very simple and practical way. Based on the identification of words and commands pre-established by the company that uses this tool, it directs the customer during the service.
The complexity in developing these questions is a little more complex in relation to option choice chatbots, as it must meet a range of standards that can be used by customers to formulate their queries.
Code-Based Chatbots
Code-based chatbots build their service based on original codes and rendered from frameworks. It is an excellent tool for simpler functionalities involving the consumer experience, for example.
On the other hand, this type of chatbot may not be the ideal alternative for more complex functions, as it may take longer to develop and have flaws that need to be corrected before this tool reaches the public.
DIY Chatbots
Uncle DIY's chatbots, an acronym for 'do it yourself', have this name because they already have numerous frameworks as a basis, which are customized according to the demands of each company that adopts them in its communication.
There are some pre-defined functions in this type of chatbot, including creating visual flows and managing resources. With this, the development of your commands will be much faster, as they will not need to be built from scratch.
What are the benefits of a chatbot for companies?
There are many uses to be gained from using a chatbot in your company. Starting with practicality, because, with this tool, you can reach a much larger number of customers and resolve countless doubts until your team of employees needs to get involved.
The personalization of services is another advantage. Especially with chatbots that use artificial intelligence, it is possible to carry out a behavioral analysis of the main users of your website or application, thus adapting your service style according to the demands of your target audience.
See below for more details on these and other benefits of chatbots.
Quick customer responses
By activating pre-defined commands, chatbots can reach a much larger number of customers and respond to their queries quickly. This tool has a data storage system, making problem solving much easier, as it automatically finds a solution to the demands of most users.
Help with publicizing campaigns
Using chatbots to promote campaigns is an excellent alternative for your content to have a greater reach. You can use different digital strategies to create communication flows aimed at your target audience. This way, these people will always be up to date with your announcements, promotions and other news with simple notifications on their phones. cellular.
Data storage
By combining artificial intelligence with your system, chatbots become excellent alternatives for storing data. By pre-defining commands and responses, customer queries and problems can be resolved quickly.
This storage also serves as a way to analyze user behavior, ensuring that services are provided in a personalized manner, according to the usage style and preferences of your target audience.
Making sales
Another use of chatbots is in making sales. If you offer a product or service in your company, adopting this tool will ensure that all stages of the customer's purchase are guided and carried out by the robot, from choosing an item to paying.
With the chatbot, it is also possible to send messages about promotions and reminders related to products added to the cart.
Can also be used for internal communication
The use of chatbots can also be advantageous for your company’s internal communication. This is because part of the strategy for creating qualified leads has to do with planning, research and market analysis.
With this tool, instead of filling out a standardized form, a personalized dialogue will be opened not only with your audience, but also with your employees.
With the inclusion of the chatbot in the Human Resources department of your business, issues of common interest, related, for example, to holidays, salaries or payments, will be resolved simply and quickly.
Discover the advantages of having a Chatbot for your company
There are countless advantages to integrating chatbots into your company. With this tool, you cover the number of people served, can answer questions and resolve problems in a quick and personalized way and thus increase communication and satisfaction among your target audience. In the following topics, you can find out more about these and other benefits brought by chatbots.
Availability
Because it is a robot, chatbots can serve their customers 24 hours a day, 7 days a week. As a result, the flow of responses is much greater and your company will be able to serve several people, unlike human employees, who work on a schedule and cannot respond, for example, during holidays or weekends.
Higher satisfaction rate
Improved customer satisfaction is one of the positive results brought by the adoption of chatbots in your business.
As consumers are served in a faster and more practical way, often managing to solve their doubts and problems without depending on any human employee, with a simple dialogue on their computers or cellular, this results in greater satisfaction with the service provided by your company.
Service from many people
If your company's message flow is very high, hiring a chatbot will be the ideal alternative, as, unlike human employees, this tool can serve more than one customer simultaneously and on any day and time.
Thus, the result is positive for everyone, as the resolution of doubts and problems is faster and many issues will be resolved before the work of your team of collaborators is necessary.
Insights
The chatbot is also an excellent tool for you to get accurate feedback on how your company is working.
From data storage and behavioral analysis of your customers, this tool is able to formulate insights into the positive or negative reception of products and your audience's preferences, allowing you to adapt your services according to demand.
Cost reduction
Among the main advantages of using chatbots for your company is the reduction of expenses. This is because this tool works like an entire customer service or sales team, however, with the difference of being able to serve several customers at the same time and outside business hours using simple messages on their cellular, tablets and other devices.
With this, you will be able to reduce the number of human employees and maintain the focus and productivity of your employees on other management issues in your business.
Best chatbots for businesses
There is a wide variety of chatbots on the market, so if you are looking for the ideal tool for your customers to communicate with your company through your cellular or computers, we present a list of the main chatbots available for hire in the next topics.
Truora
A Truora enables increased sales and customer service on WhatsApp through high security and privacy bots, which do not require programming knowledge.
In addition, it offers the option of human, automated dialogs or a mixture of both, to optimize the user experience.
Although it is a paid service, Truora offers a free version to get started.
leadster
The chatbot created by Leadster focuses its services on the areas of marketing and sales. The strategy used is conversational marketing, that is, the dialogue established with the customer is created in an organic and personalized way, with the aim of creating bonds that go beyond a simple sale.
Its automated operation works 24 hours a day and all its settings can be made on the same platform.
ManyChat
The ManyChat chatbot is the tool used in the Facebook Messenger application, working to create complements for dialogs, for example, from interactive buttons, forms and mass shooting campaigns.
Automation takes advantage of the huge flow of users on this social network to serve customers, create a personalized conversation profile and send messages to large numbers of people, for example.
Elotech
Elotech's chatbot's main objective is to use technology in public management, that is, to bring technological solutions to your company's customers.
From support to the public by a call center in their cellular or computers, bureaucracies are reduced in solving doubts and problems and the productivity of your human staff is directed to the most complex issues of your business.
Botsify
The Botsify chatbot has been used lately on different platforms, such as the main social networks, and has been gaining ground due to its simplified use and diversity of functions. Through the Botsify platform, companies can create their own chatbots in a personalized way.
With this, they are automating tasks and commands such as frequently asked questions, customer support, forms and collecting data from the specific needs and demands of their business and target audience.
JivoChat
JivoChat is a chatbot that can be used both in desktop programs and browsers and in applications on cellular. Messages sent to customers can be sent from different service channels and monitoring potential buyers becomes much more practical.
Responses are quick, with conversations in real time, and your audience's satisfaction tends to increase.
Take advantage of chatbot tips for companies and have yours
After reading this article, you can see that choosing the ideal chatbot for your company is not a simple task.
It is necessary to consider the characteristics of each tool available on the market so that its functionalities meet the demands of your customers. Regardless of the option selected, you enjoy advantages such as greater availability, personalized service and a higher satisfaction rate.
Throughout the topics, you were able to learn more about the main uses of this tool, the advantages of hiring a chatbot for your business and the types of chatbots available on the market.
Introduce a chatbot today to communicate with your audience and enjoy the benefits of this innovative and indispensable technology for anyone who wants to modernize their services!
