It is known that Black Friday has established itself as a date awaited by consumers in search of unmissable discounts. However, the potential of this event goes far beyond traditional commerce. After all, this date is no longer restricted to physical products, as there is also Black Friday for services.
In this article, we will cover smart strategies to make the most of Black Friday and promote your company's services in an innovative way. If you work in consulting, technology, marketing, or any other service area that requires contract signing with customers, there is room for your business this discount season.
The emergence and evolution of Black Friday in Brazil
Black Friday is a true global phenomenon, which has gained its place on the Brazilian calendar for some time now. Originally from the United States, this date marked the beginning of the Christmas shopping season, with significant promotions and discounts at retail.
However, upon arriving on Brazilian soil, Black Friday quickly expanded beyond product offers, opening up a world of opportunities for services from companies in all segments.
Its emergence in national retail dates back to 2010, when some stores adopted the date to import the tradition of discounts, boosting their sales. Over time, Black Friday has established itself as one of the biggest commercial events in Brazil, generating billions of reais annually.
Today, the date represents a valuable opportunity not only for the sale of tangible goods, but also for companies seeking to adopt innovative management and improve its services, gaining new customers and consolidating its presence in the market.
The relevance of Black Friday in numbers
By now you have already realized how important Black Friday is in the Brazilian calendar – and, currently, this is especially true for online commerce. To understand its relevance, just look at the numbers that this date generates: in 2022, the event generated approximately R$6,1 billion.
It is particularly interesting to note that this value only refers to the day itself, the day before and the following weekend, covering the period between Thursday and Sunday.
However, it is important to mention that many stores and companies extend their promotions throughout the week, creating the so-called “Black Weeks”, “Cyber Monday” or even “Black November”. Therefore, total revenue for the period as a whole tends to be exponentially greater.
The expectation for 2024 is optimistic, with the prospect of surpassing the previous year's numbers. In 2022, Black Friday shared public attention with the World Cup, which naturally impacted sales.
However, this year the sporting competition will not be a distraction, allowing marketing teams to focus their efforts on engaging digital consumers more comprehensively.
These numbers demonstrate the importance of Black Friday as a unique opportunity for companies in all sectors, including services, which can take advantage of the increase in online traffic and consumers' willingness to spend.
Therefore, it is time to plan intelligent strategies and take advantage of this event to boost your company's services.
Black Friday and the 13th salary
There is a strategic connection that should not be ignored during Black Friday: the payment of the first installment of the 13th salary, which normally happens at the end of November, precisely when discounts occur.
This synchronization between Black Friday and the 13th salary is a valuable opportunity for companies to boost their year-end sales. Injecting extra capital into workers' accounts stimulates consumption, making consumers more likely to invest in services they may have put off throughout the year.
For companies offering services, now is the time to plan smart marketing strategies. Offering discounts, special promotions and attractive packages can be the key to attracting new customers and encouraging service purchases.
We also cannot ignore the fact that the holiday season is a time when people are more willing to invest in themselves, their homes or their companies. In the end, according to a survey carried out by Google in 2022, around 7 out of every 10 Brazilians intend to buy at this time.
How to sell services on Black Friday?
To achieve success on Black Friday, it is crucial to adopt smart strategies that meet customer expectations and stand out among the competition. Below, we highlight some of the main ones.
Special offers
Create irresistible offers, including discounts, service combinations and free samples. The goal is to capture the attention of potential customers and motivate them to buy. It is essential that these promotions are easily identifiable and communicated clearly.
Also make sure they are prominent both on your website and in all marketing and promotional materials you use.
Focus on customer experience
Prepare your team to serve a large volume of customers efficiently and maintain quality treatment. A positive customer experience is essential to ensure customers return to use your services in the future.
Early marketing and promotion
Start planning the promotion of your offers in advance of Black Friday. Think about extending discounts and promotions throughout the month of November, optimizing exposure during the peak shopping season.
This strategy not only captures consumers’ attention sooner, but also maximizes sales opportunities. Preparing in advance and extending offers can be crucial to obtaining sales success during this period.
Use of online channels and social networks
Highlight the unique benefits of your services on social media, capturing the attention of potential customers. To do this, invest in targeted advertising, directing your message directly to the desired target audience.
At the same time, pay special attention to your website, ensuring that it is perfectly optimized to facilitate and encourage conversions.
Resumption of pending business
Reach out to potential customers who have previously expressed interest but have not closed a deal. Black Friday is an opportunity to revive these conversations and encourage them to choose your services.
Recurrence generation
Establish incentives for continued consumption of your services. This could include discounts on long-term contracts or loyalty programs.
Strategic partnerships and collaborations
Consider carrying out joint actions with other companies, offering mutual benefits to love Lóleo. Strategic partnerships can expand your reach and attract new customers.
Adopting these smart strategies can make all the difference in how your service business stands out and succeeds during Black Friday and beyond.
Planning and preparing for Black Friday
When we talk about Black Friday, adequate planning and thorough preparation are essential for a successful commercial strategy.
By evaluating your solutions, customizing your offerings, and closely monitoring results, you'll have everything ready in advance to win new customers and boost your sales during this important event.
Evaluation of the solutions offered
Before starting any promotion, it is vital to evaluate the solutions your company offers. Ask yourself: which services are most in demand? What problems do they solve for customers? How can they be delivered more attractively and effectively?
Querying databases
Use your databases to determine where you can offer real benefits. Analyze purchase history, customer behavior and preferences to identify personalization and promotional opportunities.
Defining attractive offers
Based on your assessment and data consultation, create special offers that stand out. This could include discounts, service packages or extra benefits that attract customers.
Monitoring and analysis of results
During Black Friday, it is essential to closely monitor the performance of promotions. Analyze key metrics such as conversion rates, ROI (Return on Investment) and engagement. Use this data to optimize your strategies in real time.
continuous optimization
After Black Friday, continue analyzing the results and use the lessons learned to improve your strategies for future events. This will allow for constant improvement of your processes and promoting its services.
Now that you know which strategies to use for Black Friday, it's time to take action. Remember to evaluate your offers, personalize promotions, monitor results and continually optimize your strategies.
Electronic signature
A electronic signature speeds up the formalization of contracts and agreements, eliminating the need for manual and time-consuming processes. In addition to being safe and legally valid, electronic signatures offer convenience to customers, who can close deals instantly, from anywhere.
For companies, it means cost reduction, operational efficiency and the ability to serve a greater volume of customers during the Black Friday peak, especially when using the ZapSign electronic signature platform.
If this guide was useful to you and you believe it could be valuable to other people you know, don't hesitate to share it on your social networks.
